Every statistic below links to its original source. Last checked October 26, 2026.
of customer actions on Google Business Profiles were website clicks — the most common action, ahead of calls and direction requests.
What it means: If your profile has no website, the most popular button on it is missing.
Data from Sept 2017–Dec 2018 across 45,000+ listings in 36 industries. Source: Statista, citing BrightLocal (Sept 2017–Dec 2018 data) · BrightLocal GMB Insights Study, 2019
of Google Business Profile views turned into an action (a website click, call or direction request) — 4.83% in 2018, up from 3.87% in 2017.
What it means: Most people who see your profile don't act. The ones who do mostly want your website.
Same BrightLocal dataset. Source: Search Engine Journal on the BrightLocal study, 2019
of Google Business Profile views came from discovery searches — people searching for a category or service, not your business name.
What it means: Most people finding you don't know you yet. They need a reason to pick you.
Same BrightLocal dataset. Source: BrightLocal GMB Insights Study, 2019
of consumers visit a business's website after reading positive reviews — the most common next step.
What it means: Reviews create interest; your website is where people go to decide.
Survey of 1,002 US consumers. Source: BrightLocal Local Consumer Review Survey, 2026
of consumers use Google Search at some point when looking for a local business, and 52% start their search there.
What it means: Google is still where local buying starts.
Survey of 1,227 US consumers who searched for a local business in the prior three months. Source: BrightLocal Consumer Search Behavior Study, 2026
of Google's top 10 organic results for local searches are business websites.
What it means: Without a website, you can only compete in the map pack — not the results below it.
BrightLocal analysis of local search results. Source: BrightLocal Business Listings Visibility Study, 2024
of the citations AI tools showed for local searches came from business websites — across ChatGPT, Google AI Mode and AI Overviews.
What it means: As more people ask AI for recommendations, your website is how you get mentioned.
1.9 million citations from about 200,000 non-branded local prompts across 1,300+ locations. Source: BrightLocal Local AI Visibility Study, 2026
Spotted a newer study or an error? Text (385) 472-3690 and we'll update the page.
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